As a UX professional, you have a range of techniques available, and it’s up to you to choose the most appropriate techniques. Knowing when and how to use these techniques should be the goal of every UX Designer. This is not a skill that someone can teach you but rather it takes time and experience to be able to choose the best, as every project is different. However, we can nudge you in the right direction.
Let’s look at five well-known techniques of UX.
|Technique||When to use it||What it is|
|Research||When user research takes place in a lab, you might question whether the artificial environment provides the best data. That’s where contextual interviews come in. They refer to interviews and observations that take place in the user’s natural environment. The results can be more realistic and accurate.
The official definition of contextual inquiry refers to a semi-structured interview where you first ask users some questions and then observe them using the product and completing tasks in their environment. You may also ask them questions during this observation stage.
|Personas||Analysis||User personas are a fictional representation of the ideal user. They focus on the goals of the user, the characteristics that they have and the attitudes that they display. They also examine what the user expects from the product.
User personas are created from some other forms of user research and thus, offer an in-depth real-life vivid portrait that is easy for the whole team to keep in mind while designing products. User personas have a name and a backstory. They inspire the imagination and focus on the user.
|A narrative describing “a day in the life of” one of your personas and how your product fits into their lives. This usually covers the what, when and where of UX definition.|
|Wireframes||Design||A rough guide for the layout of a website or app. It could be low-fidelity, communicating rough layout information, or high-fidelity, with visual polish. It could be static images or sketches, or an interactive prototype, with clickable elements that simulate the product in use. Wireframes and prototypes explore how someone will use the product.|
|User Testing||Research, Analysis, Design, Production||Usability testing is the process of watching/tracking an actual user while they use your product to see if it’s in fact usable. Usability testing is the best way to understand how real users experience your website or app. It’s also flexible for collecting a range of information about users, and it’s easy to combine with other techniques. Usability testing is a cornerstone of UX practice.|
User testing is an essential part of the design process – it’s a fantastic way to understand how your user base interacts with your product. As we just saw, different types of user testing suit different types of goals. Ultimately, the best format of user testing depends entirely on what your product is, what you’re looking to learn about, and how much time you have available. So it’s up to you to consider which method suits your needs in order to gather the most valuable feedback on the user experience of your product.
Asst.Manager | Adobe | VR/AR