CRM (Customer Relationship Management) technologies have seen an unparalleled growth on the virtual marketing landscape. Business organisations are looking forward to top CRM trends for 2017 to capitalize on these trends and entertain their customers.
Smart organisations spare no efforts to display their gratitude for customers in today’s aggressive digital marketing arena. Their appreciation has resulted in the development of CRM training, which is an essential element for marketing departments across all verticals. Here are some new CRM trends that are expected to emerge in 2017:
- Multichannel CRM will arrive:
As customer interactions are increasingly being conducted over coordinated multichannel campaigns, CRM customization supported by robust multichannel capabilities will emerge as a top trend.
- Gear up for AI-powered Bots:
Marketing organisations deal with a vast amount of data. Finding insights and taking appropriate actions based on this copious data is a challenge. Artificial Intelligence (AI) bots will provide key marketing insights and help marketers to build creative and amazing marketing campaigns.
- Integration with Predictive Analytics:
The CRM space has been buzzing with PA (Predictive Analytics) for quite some time. 2017 will witness the real incorporation of CRM with PA considering potential value calculations that will produce stronger monetization systems.
- The rise of the social CRM:
CRM is all set to harness the unmatched popularity of social media platforms for customer marketing. 2017 will see the rise of social CRM with gripping activities on social channels and emphasis on emotion analysis.
- Spotlight on contextual CRM:
Customers are becoming increasingly aware and are equipped to sieve their marketing messages. 2017 will witness a growth in expertise for synchronized hyper-targeting, managing customer micro-segments and represent contextual marketing by targeting customers on the best channel, at the best time, with the best message.
- CRM solution for different verticals:
As users look forward to brands’ messages, marketers will need more CRM customization. Customer marketing departments will offer special solutions for different verticals including financial institutions, online businesses, gaming, etc.
Marketing technologies driven toward retaining data have become a necessity for marketing brands. In 2017, customers can expect emotionally intelligent and contextual messages that address their preferences and needs. This can be achieved by imparting CRM training and solutions that meet customers’ expectations.