What is Salesforce?
Salesforce is a Customer Relationship Management system that helps businesses take stock of their current and prospective customers, and manage relationships with them to ensure a high success rate. With evolution of technology, geographical boundaries continue to blur and organizations are not restricted anymore in doing business. A business owner sitting in the US of A has suppliers from China and support professionals in India, and serving clients from across the globe. Therefore, the client bases have grown too far and wide, making it difficult to manage on paper. This is where a CRM system steps in, and streamlines business interactions with future and present customers. Achieving Salesforce training from a registered learning provider such as Koenig, can help users make the most of their Salesforce deployments.
How Salesforce works
Salesforce CRM collates all customer data at one place for ease of management. It allows salespeople to store and access critical customer information under one account so that all details can be fetched in one place, while giving most recent information about the last update. Apart from this, sales persons can follow up with customers via email, manage tasks, analyze results and track performance, etc. without leaving the application.
A Salesforce CRM application is an invaluable tool that greatly simplifies the customer account management process, while improving productivity and sales efficiency. It allows salespersons to keep close tabs on their customers, their buying behavior, and hence use this information to clinch more deals, boost sales, and enhance forecast accuracy.
How does CRM help Sales
- Automates the sales process for speed and accuracy
- Makes it easy for sales persons to find the information at one place
- Provides a self-service support center
- Empowers agents to do more and accomplish more
Salesforce also supports the needs of a growing business by providing readily available customer support tools that help the business expand without sacrificing the quality of the service or customer experience.